Home
  1. Introduction

  2. Main income or pocket money?

  3. Products and how (not) to offer them

  4. Sanity check

  5. The time line

  6. Attitude and Business plans that don't come together online

  7. So how do I start?

  8. Caution: HTML and word processing!

  9. Setting up the web page

  10. Message boards - and why they are usually lame

  11. Online chat… another control-nightmare

  12. Keeping in touch: News Letters

  13. Caution: News Letters

  14. Fluffing it

  15. Encourage Feedback - and deal with it

  16. To bulk mail or not to bulk mail

  17. Don't use email addresses on your web page

  18. Web poison

  19. The Logo

  20. Caution: Country laws can be tricky

  21. Some "golden rules" for your page

  22. Web framework is done. Now what?

  23. Tip: Register your own domain

  24. Tip: Domain Contact Records

  25. Finding a Hoster

  26. Hits, Links, Banners, Search engines… and how things work…. and change

  27. Caution: Banner Adverts… on your page

  28. Search Engines: like Google, Yahoo and MSN

  29. Search engine 'do's' and 'don'ts'

  30. Stage 3: Running it

  31. If it sounds too good to be true

  32. Looking up references

  33. Ebay reputation

  34. PayPal check

  35. Tips on how to find out more

  36. Escrow services

  37. If stuff goes wrong

  38. Shipping and shipping costs - killing you softly

  39. Tip: Include a little gift when you ship

  40. Customer.Service@...

  41. When having a small business is an advantage

  42. Customer data

  43. Partners and Alliances

  44. Drop shipping

  45. Useful links

  46. Tools

  47. Encore!